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Logo creation: The Colors

You would like your brand and logo to be positioned globally in the minds of your consumers. A logo is your personal brand, therefore it must be unique, your own and identify your company or products. If we want to differentiate ourselves within the market, the most important thing is to define the personality. This reason we must do our best to select the colors, they convey sensations, feelings and communicate the clear message of the brand.

How to choose the color?

In google and pinterest you will find a large volume of information that will help you have a clearer idea. If you are looking to differentiate yourself within your market, choosing colors is part of a complex process in which you must efficiently combine the target audience, brand history, geographical location, your values, product benefits , personality and its culture.